Ron Gonen’s road in life seems to have directed him to what he’s doing today – an entrepreneur specializing in circular economics – an approach that seeks to eliminate waste by taking maximum advantage of raw materials or energy.
Gonen was born in Israel and when he was 5 years old, his parents divorced and he moved to the U.S. with his mother. When he came to Israel for summer visits, he lived with his grandmother in Tel Aviv: “I never saw her throw anything away. They were a generation that thought that anything could be fixed instead of tossed,” he says in an interview. The power of recycling – the profit and usefulness that he saw in his grandmother’s house – were seared into his consciousness.