Analysis |

Attention Facebook and Outbrain: Paid Content Is Now Political Ads in Israel

Tehilla Shwartz Altshuler
Tehilla Shwartz Altshuler
Send in e-mailSend in e-mail
Send in e-mailSend in e-mail
Tehilla Shwartz Altshuler
Tehilla Shwartz Altshuler

If you are an Israeli and have browsed Haaretz’s Hebrew website two weeks ago, you might have run across an article smearing the right-wing Yamina party and its leader Natfali Bennett. The article was not published by Haaretz or one of its writers, but was rather paid content. Appearing in one of two boxes operated by the content promotion company Outbrain, one click would take readers to articles on other sites (in this case, either the Mako website or the Srugim site which caters to religious Israelis). 

Click the alert icon to follow topics:

Comments