How Two ultra-Orthodox Men Created Israel's Most Promising Startup

They were never educated in math or English, but in under five years, the website-building tech developed by Yoni Luksenberg and Ariel Klikstein has attracted millions of users, annual recurring revenue of $30 million and an unusually diverse workforce

Ruti Levy
Refaella Goichman
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Yoni Luksenberg relates that when he walks around Bnei Brak, the ultra-Orthodox city in central Israel that he and many devout Jews call their hometown, young Haredi men will occasionally stop him to tell him about their idea for a great new app or website. It began after the first time he appeared in the newspaper. Word got out. "I'm an anomaly," he admits. "I do it all: pray, keep kosher and maintain a Haredi lifestyle, but I don't wear a suit."