The Israeli Teaching the Finns How to Swim in Ice Water

Adam First says Finns are more open and comfortable when they're naked than when they're dressed, and that their stereotypical reservedness entirely dissolves when they're cheering for their favorite ice swimmer.

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Adam First lives in Tampere, the second largest city in Finland. When he passes neighbors and acquaintances in the street, most of them avoid eye contact and continue walking. But when First strips and enters...