Pizza Hut has deleted an ad on its Facebook page after it triggered calls to boycott the fast-food chain. The ad showed a photograph of prisoner Marwan Barghouti breaking the Palestinian hunger strike by eating snacks. Now, though, a pizza box is superimposed on the image and the text: “Barghouti: If you’re going to break the strike, wouldn’t pizza be better?”
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As boycott calls mounted on social media under #BoycottPizzaHut, the chain quickly apologized on its various social media forums.
“Pizza Hut International apologizes for any offense caused by a recent post on Pizza Hut Israel’s Facebook page,” the company stated. “It was completely inappropriate and does not reflect the values of our brand. The local franchisee in the country removed it immediately and the relationship with the agency that posted it was terminated, and we truly regret any hurt this may have caused.”
However, the website Hamizbala (“The garbage dump”) noticed that it’s very hard to find that apology on the chain’s various Facebook pages, including on its main one.
The only places it was published were Facebook pages in Arab countries, including the United Arab Emirates, Lebanon and the Palestinian Authority. Haaretz checked and did manage to find the apology on the official Pizza Hut Facebook page, but not in its timeline.
Pizza Hut Israel said the post was meant to be funny and to advertise its delivery service. However, at the behest of the international management, it decided to delete it.