Analysis |

Yair vs. Yair: How Israel’s PM Will Be Forced to Scrap Against a Different Netanyahu

From the moment Lapid becomes prime minister, he will stand in the crosshairs of the crown prince Yair Netanyahu, who dictates his father's messaging. And the fight will be totally personal

Aluf Benn
Aluf Benn
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Aluf Benn
Aluf Benn

The election campaign for the 25th Knesset officially kicked off on Thursday morning, and will be taught in courses on marketing, public relations and political science for years to come. The two greatest campaigners in Israeli history will enter the ring together: Yair Lapid and Yair Netanyahu, for the Israeli heavyweight title. The newly-crowned prime minister against the crown prince from Caesarea, who dictates the messaging for his father Benjamin, the head of the opposition and the Likud candidate vying to lead the country again.

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