Pharrell Williams, the American singer best known for his hit song "Happy," will be appear in concert in the Tel Aviv suburb of Rishon Lezion on July 21 as part of an international tour.
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Last year, when Williams appeared in Cape Town, South Africa, he was confronted by supporters of BDS, the anti-Israel boycott, divestment and sanctions movement, for teaming up with the South African retailer Woolworths, which sells Israeli products.
Also last year, BDS supporters sent Williams an open letter following rumors at the time that he would be performing in Tel Aviv, saying that he seems "to be indifferent to the suffering of Palestinian children, who are denied the most basic human rights by Israel." It is possible that the letter, which implored him to join the ranks of other singers who have boycotted Israel, will be reissued now that he has an official concert date in Rishon Lezion.
The influence of the cultural boycott of Israel appears to be on the wane. Among the high-profile performers coming to Israel in the near future is Elton John, who will be giving a concert in Tel Aviv on Thursday.
At his July concert in Israel, Williams, who is the winner of 10 Grammy awards, will perform songs from every phase of his career, which began in the early 1990s with the group the Neptunes.
Williams, who is a successful composer, drummer and producer in addition to being a singer, will be appearing at the Live Park amphitheater in Rishon Lezion.