Italian lingerie brand Intimissimi has chosen Israeli model Shlomit Malka for its new advertising campaign.
One of Italy's best-known famous underwear brands, Intimissimi has several branches across Europe and is distributed in America by Victoria's Secret.
Malka, 20, has already appeared on the cover of Elle and took part in a Ralph Lauren campaign. According to Forbes Israel, she is the seventh-highest earning Israeli model.
In a press release, the company said Malka was chosen for her "seductive and romantic beauty."
Incidentally, today is Shlomit's birthday, as her new employee marked on Twitter: