Israeli musical duo Static (Liraz Russo) and Ben El Tavori were signed by Israeli-American media mogul Haim Saban to a seven-album recording contract with Capitol Records.
“I believe Static and Ben El’s talent will speak to music lovers all over the world,” said Saban, who first heard about the pair from his nephew Gil Saban, the owner and CEO of Saban Brands Israel.
The venture is Haim Saban’s first major investment in an Israeli singer.
In signing the 10-year, $5 million deal after eight months of negotiations, Static and Ben El join a storied recording company, now part of the Universal Music Group, whose artists today include Taylor Swift, Mariah Carey, Coldplay and Jay-Z.
The deal calls for Static and Ben El to record in English, and they have already begun taping songs in English. Their producer, Yarden “Jordi” Peleg, will continue to produce their music. The duo’s first two songs to be migrated into English are “Barbie” and “Tudo Bom.”
Despite landing the impressive international contract, Static and Ben El say Israel will remain their main focus of activity.
“We are working hard on English versions of songs and later will get to writing songs in English, but the center of our activity will remain here. If we see it gets big in the States too, we’ll think of relocation,” their agent Yoav Gross said.
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