While the news get old fast, the physical side of the newspaper remains. An experiment by the students in raw material of the newspaper yielded varied results.
It's no wonder that newspaper sheet is not a popular raw material among industrial designers. It tears easily, it is not waterproof and it is difficult to find other uses for it. However, as Alex Padua, the head of the Department of Industrial Design at Shenkar explains, these predicaments did not deter the students.
The assignment, called "Yesterday's headline," was part of a course in concept development in the beginning of their fourth year of studies. The premise was very simple: take the physical raw material on which the newspaper is printed, experiment with it and check out its structural, material and form possibilities, and attempt to create from it something that is not a newspaper.
Padua notes that the idea was to try to get away from the obvious, from the issue of recycling. "On the one hand, there is banality here, because the whole world deals with recycling and low materials, everyone looks around and tries to be smart."
If you look at newspaper paper when it's already printed, you immediately think about all kinds of expressions like 'yesterday's newspaper,' 'old news,' 'last year's " or yesterday's headlines. The media creates what we consume today, and five minutes later it becomes 'old news.' But there is still something in this institution that its physical form has not been able to change. Despite the digital age, I believe in the newspaper's physicality, especially in the Haaretz broadsheet. I remember my father with his suit in the terrible heat - you couldn't see him because his face was stuck inside a newspaper. Haaretz can create ones own personal space; it's not just another newspaper. It creates a division which is permanent and large, and the students were asked to examine the newspaper paper including from that perspective through the eyes of an industrial designer."
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