Danit Peleg presented her final project at the Shenkar College of Engineering and Design about two years ago, setting off a real revolution in the fashion world. The clothing collection she showed, which drew inspiration from Eugene Delacroix’s painting “Liberty Leading the People,” was the first in the world created without the touch of a human hand, and was entirely printed on a 3-D printer from soft, pliable material that takes on an interesting, lace-like texture.
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“Just imagine the potential,” she said at the time in a video that accompanied the project and went viral. “If you’re cold, print yourselves a jacket. Flying without luggage? Just print your clothes in your hotel room. Will we soon be able to design, share and print our clothes at home?” she wondered at the end.
Peleg, 29, from Tel Aviv, has been interviewed endlessly by media outlets the world over. She has spoken at a TED conference, been a guest on ”The Tyra Banks Show” and positioned herself at the forefront of the techno fashion industry. Fashion leaders are not enthusiastically embracing that industry – it’s an obvious threat to their businesses – but it could change the clothing world as we know it, giving it a DIY injection and stopping the manufacture of unnecessary waste and exploitation of exhausted Chinese children.
Peleg’s initial vision is closer than ever. She now offers a bomber jacket on her website that’s individually tailored, printed on a 3-D printer on order according to the customer’s preferences. Color choices are abundant both for the outside and the lining, and you can print up to five characters of your choosing on the back. Sizes range from small to extra large, and to complete the futuristic experience, you can have a virtual fitting session by transmitting a body picture using the application Nettelo.
The printing itself is done in a factory in Spain and takes 100 hours per garment (a third of the time it took to print Peled’s final project). There is a limit of 100 garments per project, and the price is $1,500 a piece. The future, however, certainly looks less costly.