Five professional photographers, who between them have some 5 million followers on social media, spent last week capturing Israel with their cameras. Nasim Mansurov from Colorado, Irene Rudnyk from Calgary, Joe Greer from Oregon, Sarah Lee from Hawaii and Juan Jerez, a Spaniard who lives in Paris, were the members of a delegation sponsored by the Vibe Israel nonprofit organization.
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The goal of Vibe Israel is to bring groups of social media movers and shakers to Israel to show them, and their loyal followers, a different view of the country. All five specialize in nature and travel photography.
They visited the Judean Desert, swam with the dolphins at the coral reef in Eilat, walked the streets of the Old City of Jerusalem, rested on the beach in Tel Aviv and went all the way north to Moshav She’ar Yashuv in the Upper Galilee, producing spectacular land, aerial and underwater photos.
“The idea to bring non-Jewish influencers and opinion leaders here arose from research that shows an information vacuum about Israel as a tourist destination and a place which has a business and creative community,” says Joanna Landau, the founder and CEO of Vibe Israel.
The organization is supported by philanthropists and business people, and leads initiatives to strengthen Israel’s brand in the world. “We’re here to create a new conversation about Israel, a conversation about Israel’s creative energy,” states the group.
The delegation of photographers was the 30th tour Vibe has arranged. Others have focused on culinary, artistic, technological and tourism themes.