Central Zionist Archive

Iconic Israeli Fashion Brand Reinvents Itself

After 30 years, Ata returns with a new collection of fashion for the people. Regardless of nostalgia, the clothes are simply beautiful.

Thirty years after the Ata textile company went out of business, the iconic Israeli brand is trying to make a comeback and restart exactly where it left off. A visit to the company’s new store, which opened...

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