Marc Jacobs Store Pops Up in Israel

The temporary pop-up store in north Tel Aviv offers the American Jewish designer's more affordable line.

Israel's Factory 54 retail chain has opened a Marc Jacobs pop-up store in the Ramat Aviv Mall, offering the brand’s Marc by Marc Jacobs line for the less well-heeled. Pop-up stores are only temporary - the Ramat Aviv store will be open until January 10.

Prices range from NIS 18 for a branded pen to NIS 14,000 for a women’s shearling coat. According to Simon Elmalem, Factory 54's buyer and stylist, furniture and carpets that fit Jacobs' requirements were specially made in Israel for the Ramat Aviv shop.

Besides clothing and accessories for men and women, the store offers special items sold only in Marc Jacobs pop-up stores including books, notebooks, branded writing utensils from Jacobs' bookstore chain BookMarc, and the first products from his recently launched cosmetics line. The pop-up store also offers cases for iPads, iPhones and laptops.

Roni knaani
Sharban Lupu