Nine years ago, Lital Maizel and Adi Frimmerman had a lot more than 15 minutes of fame when they lip-synced the Pixies song “Hey” on Youtube. The video now has nearly 34 million views and even director Kevin Smith has paid homage to it. With their one-hit wonder and a little shmoozing, Maizel and Frimmerman won the job to direct the official video for the song “Ring the Bell” on the band's latest album.
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“The new song is about an island in the Maldives that’s expected to sink in another 70 years. In other words, it’s about longing for something that exists but will disappear,” says Frimmerman.
“We did it with a place we could connect to: the ‘90s .... In the video, we collect old things on the street and build a refuge in the woods, and everyone who shows up to dance is linked to this nostalgia. Everyone comes in clothes from a different period, but they all wear Converse All Stars.”
The two women, both 30, have modest beginnings. Frimmerman is from Mazkeret Batya, a town of 10,000 in the center of the country, while Maizel is from the gritty town of Ramle. They met in high school and became good friends.
Alas, their Youtube follow-ups failed to rock the world, and in 2007 they started studying film at Sapir College near Sderot.
Five years ago they opened a Facebook page under their Youtube aliases Tasha and Dishka and searched for someone to help them meet the Pixies. “The page wasn’t too successful,” admits Maizel. “But someone told me maybe he could get me the email address of their manager, Richard Jones. Then Jones himself sent me an email.”
The Pixies were supposed to perform in Israel in 2010, but the band, which has its roots in Boston, canceled at the last minute due to the fallout from the Gaza flotilla affair. This summer, the three guys — minus one gal from their glory years, bassist Kim Deal — finally performed here.
Maizel and Frimmerman didn’t even buy tickets. “We were so disappointed from the last time when they canceled, and they also came without Kim Deal,” Maizel notes. But in the end, she dropped Jones that email and wound up meeting the band backstage.
“They were really nice,” says Maizel.“They knew who we were and said ‘here are the girls.’”
“They said we were more famous then them,” adds Frimmerman. As Maizel puts it, “We talked to guitarist Joey Santiago and I told him jokingly: ‘You know, if you want another video, you can always ask us.’”
The group had earmarked two songs from their latest album for videos. Maizel and Frimmerman followed up that first email to Jones.
“He said: ‘Sure, send ideas,’” Maizel says. “We sent him a few ideas and he said 'do whatever you want' .... We received $5,000 and were on our way.”
Jones’ final message: “excellent work - LOL, and the band loves it.”