Hijabs and Swim-skirts: Modest-fashion Sites Unite Jews, Muslims and Mormons

Surging business on Israel's ModLi site and other online marketplaces reflects global demand among Jewish and non-Jewish women alike to buy, and design, stylish but non-revealing attire.

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One day last year so many people from Utah tried to shop on the Jerusalem-based modest-clothing website ModLi.co that the site crashed. When ModLi – then just a few weeks old and featuring 30 Israeli designers...