Israeli Author Etgar Keret Wants to Change How You Relate to Literature

WATCH: Keret's new project with Dov Alfon hopes to transform literature the way the music video transformed music.

Israeli author Etgar Keret and Dov Alfon, former Haaretz editor-in-chief, have launched a new project combining literature and film.

Keret and Alfon's new cultural initiative is meant to change the way we relate to literature. They are attempting to create a new artistic format to combine video, text, and audio, and transform the short story. They hope that their effort will result in a dramatic transformation, much like the way the music video changed how we relate to music.

"In this project, Dov Alfon and I are trying to do something that's supposed to be the literary version of the music video. Basically we're trying to get filmmakers to express reading. We believe that it’s a new kind of storytelling that can bring people who are not natural readers closer to literature, and advance the idea that stories are there, waiting to be read, and don't necessarily have to be threatening.

People relate to literature like it is castor oil for bones, like music and cinema are fun, and literature strengthens your bones. We’re trying to say that it isn't so," said Keret.

"Goran Dukic worked my book 'Kneller's Happy Campers,' into a feature with Tom Waits. We approached him about it, and he made a video called 'What do we have in our pockets,' and in the meantime, we're very happy that it has received almost 150,000 views in just a few days, and we are getting lots of tweets expressing support from literary magazines. The movie will also compete at Sundance," continued Keret.

Tal Cohen