Wired Magazine Heaps Praise on Tel Aviv Startup Scene

'The startup nation became the exit nation in 2014,' enthuses tech website.

Yael Engelhart

The U.K. edition of the tech magazine Wired has chosen Tel Aviv among the top 10 high-tech centers of Europe, even though the city is actually in Asia.

“Tel Aviv is where the money is. The startup nation became the exit nation in 2014, with Israeli tech sales and IPOs hitting $15 billion,” Wired notes on its website. “Expect 2015 to be another huge year, with $910 million raised in one January week alone and Outbrain and IronSource preparing IPOs.”

The magazine features 10 companies from each of the cities in its top 10 list. The Tel Aviv roster begins with Consumer Physics, which developed a spectrometer that can analyze the components of the food and medicine that we consume and provide the details on our smartphones. Then there is Playbuzz, founded by Shaul Olmert, the son of former Prime Minister Ehud Olmert, which provides quizzes and themed lists for use by content websites.

StoreDot, a Tel Aviv University spin-off, developed a smartphone battery that can be charged in a minute. Also featured is Windward, a company founded by former Israel Navy officers, which developed technology that tracks the movements of every major sea vessel anywhere around the world. Moovit offers a public transportation app that provides real-time information about buses, trains and subways that the company says is more accurate than its competitors.

SimilarWeb provides data analysis of websites, including the number of users they attract. Zebra Medical Vision, based just north of Tel Aviv at Kibbutz Shfayim, has a product that allows computers to diagnose diseases, while AppsFlyer offers a platform that analyzes mobile-based advertising campaigns. Also on the list is Herzliya-based information security firm Adallom, which is being purchased by Microsoft. FeeX, which is also in Herzliya, has developed technology to help consumers minimize commissions on financial transactions.

“What sets Israel and Tel Aviv apart is its openness,” Naomi Kieger Carmy, the director of the British embassy’s U.K.-Israel Tech Hub, told Wired. “You can meet almost anyone, and everyone knows and talks to – and about – each other.”

The other nine high-tech centers highlighted by the magazine are Stockholm, Paris, Barcelona, Amsterdam, Helsinki, Moscow, Berlin, London and Istanbul.