WATCH: Heidi Klum Enters Men's Underwear Game in Ad for Israeli Company Wix

Tel Aviv-based company makes use of supermodel famous for business savvy to promote web development platform.


Supermodel Heidi Klum is starring in a new commercial by the Israeli company, utilizing the German beauty's looks and famous entrepreneurial spirit to showcase the company's web development platform.

In the minute-long ad, Klum is running various new business ventures past her agent, actor Rex Lee (best known from the TV show Entourage), who keeps shooting them down – until Klum comes up with a website selling men's underwear: 'Heidi whities.'

The ad is the latest in the #ItsThatEasy media campaign by the Tel Aviv-based Wix. Its previous ad, which was also the company's first Super Bowl commercial, starred various retired football legends.