Feelter, the Startup That Makes Online Shoppers Buy Now, Not After Endless Consultation

People go online, find a product they like – and leave the site to consult social networks. Feelter breaks that cycle.

Ruth Schuster
Ruth Schuster
There is a world of products to buy via Internet, but people don't just find what they want and buy it, says Feelter's Smadar Landau. They find what they want and then leave the site to tap the community for opinions on it.
Online shopping: 98% of surfers find what they're looking for - then go ask the guys what they think about it, rather than just buy the thing, says Feelter's Smadar Landau.Credit: Ayala Tal