Tesla to Launch Operations in Israel

Tesla’s Israel operations manager will be responsible for its service strategy, sales and supply

This Friday, July 19, 2019, file photo shows a Tesla vehicle charging at a Tesla Supercharger site in Charlotte, N.C. Tesla’s electric car sales accelerated again during the summer, but the company is still lagging behind the pace it needs to reach CEO Elon Musk’s goal for the entire year
AP Photo/Chuck Burton, File

International car company Tesla published an ad seeking an operations manager in Israel, thus confirming that it plans to launch significant operations here.

Tesla may sell directly to Israeli consumers, as it does in other countries, as opposed to operating via an importer like other major car companies do.

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Tesla’s Israel operations manager will be responsible for its service strategy, sales and supply. The manager will be responsible for building the brand locally and setting goals.

Tesla CEO Elon Musk
Evan Vucci/AP

The ad indicates that one of the company’s goals is expanding opportunities and sales in Europe by expanding its delivery network there. The manager will also be responsible for finding creative ways for expanding its deliveries to European customers.

The manager will be tasked with finding a location and opening the office.

The electric car manufacturer, founded by Elon Musk in 2003, set a goal of developing electric cars that function like traditional gasoline-powered cars. It currently has a market cap of 56 billion shekels.

Musk told Bloomberg two weeks ago that the company’s Model Y car, its least expensive one, would reach consumers by 2020.

While Tesla and Musk have been subject to significant criticism lately, the company is also credited with pushing other automakers to innovate. Among others, Tesla is credited for its developments in the fields of automated and electric cars.