TechNation: Israeli Startup Dresses Models Digitally for Britain’s ASOS

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FILE PHOTO: A model walks on an in-house catwalk at the ASOS headquarters in London, April 1, 2014.
FILE PHOTO: A model walks on an in-house catwalk at the ASOS headquarters in London, April 1, 2014. Credit: Suzanne Plunkett/Reuters

Shoppers using the popular online apparel site ASOS can now see what the clothes they are thinking about buying would look like on a model who more closely approximates their proportions. The models haven’t actually put on the clothes, but they have been digitally dressed thanks to artificial intelligence technology developed by the Israeli startup Zeekit. Right now the models come from a bank supplied by ASOS, a British company, but Zeekit says that eventually shoppers will be able to upload pictures of themselves and try on items online. “The item doesn’t even have to be in the ASOS warehouse to display it. It’s enough that the manufacturer sends a picture of the product, and we can dress it on any of the models from the bank we have already photographed without going into the studio to take their pictures,” said Zeekit CEO Yael Vizel. She founded the startup with Nir Appleboim and Alon Kristal, the two of whom developed the technology from their topographic expertise from the army. (Hadar Kane)

Meta Networks raises $10 million, launches cybersecurity product

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Endor nabs $45 million in initial coin offering for predictive analysts' platform

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