TechNation: Israeli Startup Dresses Models Digitally for Britain’s ASOS

Meta Networks raises $10 million, launches cybersecurity product ■ Endor nabs $45 million in initial coin offering for predictive analysts' platform

FILE PHOTO: A model walks on an in-house catwalk at the ASOS headquarters in London, April 1, 2014.
Suzanne Plunkett/Reuters

Shoppers using the popular online apparel site ASOS can now see what the clothes they are thinking about buying would look like on a model who more closely approximates their proportions. The models haven’t actually put on the clothes, but they have been digitally dressed thanks to artificial intelligence technology developed by the Israeli startup Zeekit. Right now the models come from a bank supplied by ASOS, a British company, but Zeekit says that eventually shoppers will be able to upload pictures of themselves and try on items online. “The item doesn’t even have to be in the ASOS warehouse to display it. It’s enough that the manufacturer sends a picture of the product, and we can dress it on any of the models from the bank we have already photographed without going into the studio to take their pictures,” said Zeekit CEO Yael Vizel. She founded the startup with Nir Appleboim and Alon Kristal, the two of whom developed the technology from their topographic expertise from the army. (Hadar Kane)

Meta Networks raises $10 million, launches cybersecurity product

The money keeps flowing into Israeli cybersecurity startups: Meta Networks, which had kept a low profile since it was formed just a year ago, said on Tuesday it has launched a debut product and has secured $10 million in capital. The company said it has raised $10 million from the Israeli venture funds Vertex Ventures and the BRM Group. At the same time, Meta unveiled its flagship Meta NaaS, which replaces conventional, site-centric virtual private networks, or VPNs, with a cloud-based platform that provides always-on security for the enterprise and its employees. “Employees log in once and from that moment they don’t need to do it again and again. There’s secure access to all the enterprise’s applications,” said CEO Etay Bogner, a serial entrepreneur whose earlier startups include SofaWare, a network security company that was acquired by Check Point Software. Meta employs 30 people and only recently began sales. (Eliran Rubin)

Endor nabs $45 million in initial coin offering for predictive analysts' platform

Endor Software, which has developed a predictive analytics platform that aims to simplify big data analysis, has raised its goal of $45 million in an initial coin offering. “During the pre-sale, we received a staggering amount of participation requests. Our motivation was to allow as many contributors as possible to participate, which was achieved by significantly limiting the individual contribution amount,” the startup announced on its website.  ICOs are used by startups to raise capital via a cryptocurrency sold to early backers of a project in exchange for legal tender or other cryptocurrencies such as bitcoin. Endor’s  cryptocurrency is called an EDR. Spun out of the Massachusetts Institute of Technology’s world-renowned Media Lab, the startup employs Social Physics theory. Users feed data into its model and quickly begin getting answers based on the content of the data, filtered through formulas based on the theory that posits that people tend to behave in predictable ways. (TheMarker Staff)