Tech Nation / Cellcom Applies for 4G License

Perion buys mobile ad platform Grow Mobile; Gartner buys knowledge platform startup Senexx; Google rents more space in Tel Aviv.

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4G advertised in Bangkok.Credit: Reuters

Perion buys mobile app advertising platform developer Grow Mobile for $17 million

Only a week after issuing $100 million in bonds, Perion Network said on Monday it had agreed to buy Grow Mobile of San Francisco, a provider of mobile application advertising platforms, for $17 million. The pricetag could reach $42 million if it turns out to be especially profitable, with the additional $25 million in milestone payments due to be paid out over a two-year period, Perion said. The $17 million will include $10 million in cash and $7 million in shares. Grow Mobile’s platform enables developers of mobile apps to buy and track ad campaigns aimed at boosting the number of users. The mobile advertising market is expected to see “explosive growth in the coming years,” but is fragmented and inefficient, Perion said. Founded less than two years ago, Grow Mobile is profitable and numbers Walmart and Zynga as clients. (Shelly Appelberg and Reuters)

Cellcom applies for 4G service license

The competition over next-generation cellular services in Israel is heating up, with Cellcom Israel asking the Communications Ministry for approval to launch its fourth-generation LTE network. Cellcom, which signed a $100 million contract with Nokia Solutions in April to build the new network, said it is now ready to gradually roll out 4G services, such as much faster cellular Internet connections, as soon as the ministry grants approval. Partner Communications is also waiting for permission. The ministry is expected to conclude that there are no legal barriers and give approvals soon, though with two conditions: That the new services will not cost subscribers extra and be included in existing phone plans, and that the new network must include Israel’s periphery. Cellcom said it has opened up 5 megahertz of bandwidth in the 1,800 megahertz band for the new services. (Amitai Ziv)

Gartner buys knowledge platform startup Senexx

Gartner Group, the global research and information provider, said Monday it had acquired the Israeli startup Senexx, which provides a cloud-based question and answer platform for identifying and managing knowledge within organizations. The price and details of the sale were not given, though industry sources estimated it to be in the range of a few million dollars. Gartner said it will leverage Senexx’s proven expertise to enhance its web search capability, content recommendation engine and proprietary social platforms. “We have a high regard for the intellectual property and business Senexx has built since it was founded in 2011,” said Gartner CEO Gene Hall (TheMarker Staff)

Google rents more space in Tel Aviv

Google Israel has rented another floor-and-a-half in Tel Aviv’s Electra Tower as it expands operations in Israel. The global search engine company has been renting eight stylish and custom-designed floors in the tower since December 2012. Its current offices on the 26th floor, 1,500 square meters known as Campus TLV, are dedicated to community activity and host various technology events as part of its Google for Entrepreneurs project. While Google may not be one of the largest high-tech employers in Israel - it has 450 people on its payroll, including the staff of Waze who joined the firm last year - it plays a major role in Israeli entrepreneurship and technology, bringing together developers, startups, opinion makers and government representatives. (Inbal Orpaz)