Tech Briefs: Israel’s Beamr to Buy Vanguard Video

Cellcom workers back Golan merger; Perion plans layoffs, new recruitment.

Golan Telecom's CEO Michael Golan at the company's offices in Tel Aviv.
Eyal Toueg

Israel’s Beamr to buy Vanguard Video

Israel’s Beamr, whose technology compresses video while preserving quality, said on Tuesday it was acquiring video conversion tech firm Vanguard Video to bolster its line of video encoding, media compression and optimization products. Beamr, which did not disclose financial details of the purchase, said it will be able to achieve unprecedented levels of video quality at very low bit rates to allow cable, satellite, mobile and other operators to deliver high-quality video over congested networks. At the same time, Beamr said it raised $15 million in a private funding round led by Disruptive Growth and with participation from Marker and Innovation Endeavours, which is solely backed by Google Executive Chairman Eric Schmidt. (Reuters)

Cellcom workers back Golan merger

Cellcom’s workers committee supports the proposed merger with Golan Telecom, the union chairwoman has told the antitrust commissioner in a letter. If the merger falls through, that could spell layoffs at Cellcom, Maya Yaniv told trustbuster Michal Halperin. Halperin objects to the proposed merger in the name of consumer interests. According to Yaniv, amid all the discussions regarding Cellcom and Golan, one voice wasn’t being heard, and that was the employees involved. On behalf of Cellcom’s 4,000 employees, Yaniv asked that the merger go through in order to ensure stability at Cellcom. (Amitai Ziv)

Perion plans layoffs, new recruitment

Perion and its subsidiary Undertone are planning to lay off 20 employees and hire another 70, it informed them on Tuesday. Perion acquired U.S. digital advertising firm Undertone at the end of 2015 for $180 million, and is now drawing conclusions about the companies’ structure. One of them is that the platform for customers to manage their own campaign budgets – Growmobile Self Serve – is not producing the results to justify its operations, and Perion will be shutting it down and laying off its 20 employees, including 10 in Israel. Another 80 employees involved in social network and application advertising campaigns will continue with the company. Perion also stated it intends to draft 70 new workers. (Shelly Appelberg)