Super-Sol, Seeking End to Baby-formula Duopoly, Launches Own Product

Israelis have been reluctant to try new baby formula brands since 2003 when three babies died due to a deficient product from Remedia.

Adi Dovrat-Meseritz
Adi Dovrat-Meseritz
A shopper outside of a Super-Sol in Netivot in 2012.Credit: Eliyahu Hershkovitz

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