Israeli Startup Brings in Lionel Messi in Move to Develop Blockchain-based Product Line

Moshe Hogeg, a co-founder and co-CEO of Sirin Labs with Tal Cohen, posted a selfie with Messi to mark the start of the soccer star's role as spokesman for the company, which makes an ultrasecure cellphone

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Lionel Messi playing in the 2018 FIFA World Cup qualifier, Mar. 24, 2017.
Lionel Messi celebrating after scoring against Chile during the the 2018 FIFA World Cup qualifier football match at the Monumental stadium in Buenos Aires, Mar. 24, 2017.Credit: Eitan Abramovich/AFP