Trying to capture the attention of today's generation is tough. "Classic" slide presentations, despite all their bells and whistles, are old hat. Enter PowToon, which sees an answer in animated presentations.
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The Internet is widely blamed for creating a generation of kids with near-zero attention spans. But it also brought about a rise of viral educational tools. Sites like TED and RSA use animation to make learning more appealing. If you haven't captured your audience's attention and imagination within seven seconds, you're done for, says PowToon CEO and founder Ilya Spitalnik.
But until now, animation has been largely confined to people who actually know how to do it.
PowToon, a London-based startup founded by Israelis, aims to "democratize" animation with the help of #Slides – a software tool, available online, to make your own animated presentation, without any training. #Slides, launching today, helps anybody become an "attention hacker," Spitalnik quips.
The #Slides software provides a ready-made template "to create something stunning within seconds," says PowToon marketing director Anna Kingsley.
#Slides is available in a free version, with basic features like 250 MB of storage. There are also priced plans with customable presentation options and more storage.
Now if you want to turn that #Slides presentation into a cartoon, you can with the company's flagship product - the PowToon online studio, says Kingsley. That studio has thousands of "props" and "characters" that you can add. Like #Slides, the basic version is free and extras cost money.
Since PowToon's establishment in 2012, the company claims that 7.6 million "PowToons," as the animations are called, have been created.
A cartoon presentation of whatever message you want to get across taps into feelings and memories of youth, says Spitalnik. This is his way to try and break through to people.
“We live in a 90-second world,” he says. “Anything that can make our lives easier, most awesome, more attention-grabbing, is worthy of attention.”