Report: Microsoft Set to Pay Up to $200M for Israeli Startup Equivio

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Israeli startup Equivio's management: l-r, VP Marketing Warwick Sharp, CEO Amir Milo, VP Engineering Yiftach RavidCredit: Equivio Website

Equivio, an Israeli startup that says its software imitates human intuition to group and organize information, agreed to be acquired by Microsoft Corp. in a deal that could be valued at as much as $200 million, a media report says.

The Wall Street Journal reported the deal, saying that it wasn’t yet final and that neither Equivio, based in Rosh Ha'ayin, nor the Redmond, Washington, software giant would comment.

The company's text analysis software helps companies and agencies group documents, reconstruct e-mail threads, mine data and more, Equivio says on its website.

Equivio counts among its clients the U.S. Department of Justice and Federal Trade Commission, the consulting firms KPMG and Deloitte and many other enterprises.

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