Israeli Startup Acquired by McDonald’s to Personalize Drive Thru Menu

World’s biggest fast-food chain is said to pay more than $300 million for Dynamic Yield's technology

Reuters
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File photo: The logo of a McDonald's restaurant is seen in Bezons, near Paris, France, February 6, 2019.
File photo: The logo of a McDonald's restaurant is seen in Bezons, near Paris, France, February 6, 2019.Credit: The logo of a McDonald's restaurant is seen in Bezons, near Paris, France, February 6, 2019. REUTERS/Benoit Tessier

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