Analysis |

How to Strengthen the Israel Brand Among Millennials

If not addressed, the apathy of foreign millennials toward the country will ultimately lead to a decline in tourism, foreign investment and consumption of Israeli culture

Joanna Landau
Joanna Landau
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Eurovision winner Netta Barzilai and Prime Minister Benjamin Netanyahu, May 17, 2018.
Eurovision winner Netta Barzilai and Prime Minister Benjamin Netanyahu, May 17, 2018.Credit: Haim Zach / GPO

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