Chip Giant AMD Establishing R&D Center in Ramat Gan

Chipmaking giant Advanced Micro Devices is opening a research and development center in Ramat Gan. An official announcement is expected tomorrow.

The new center will be located in the area of the Israel Diamond Exchange.

The foundation for the center is the Israeli startup Graphic Remedy, acquired by AMD in October 2010 for $5 million. Graphic Remedy, founded in 2004 by Avi Shapira and Yaki Tebeka, specialized in simulation and debugging software for graphics applications and computer games.

AMD did not buy Graphic Remedy for the purpose of turning it into an R&D center, said Ben Bar-Haim, general manager of AMD Canada: His company had been looking for good technology and found it at Graphic Remedy. When AMD bought it, the Israeli startup had just five employees. the Ramat Gan facility will be one of 15 AMD development centers around the world.

Bar-Haim said it was the talent and high quality of the employees it found in Israel that led AMD to decide to open the Israeli site. The company intends to expand the center, but it is not clear how many employees will be hired, he said. "It won't be an office with thousands of workers. We have not come to compete with Intel in terms of numbers," Bar-Haim said. Intel is AMD's biggest rival in the manufacture of microprocessors and other chips. "The goal is to find the right people," he added.

When asked by TheMarker whether AMD was late in coming to Israel compared to other global high-tech giants Bar-Haim said AMD is an international company and there are talented people all over the world. Nonetheless, you don't open a development center everywhere, "but when you find the right formula you do it. And we found that formula here in Israel," Bar-Haim said.