Chinese Search Engine Invests in Taboola

Hebrew language academy coins new tech terms; Gett (formerly known as Get Taxi) looking to get 150 new employees.

Ilya Melnikov

Chinese search engine invests in Taboola
Taboola, the U.S.-Israel content-recommendation engine, said it had won a “multimillion dollar strategic investment” from the Chinese-language search provider Baidu, ahead of a foray into the Chinese market. Both companies declined to name a figure, but The Wall Street Journal cited sources who said Baidu, whose website is the most popular in China and the fourth most-popular in the world, invested $20 million to $30 million. The Baidu investment is a follow-on to the $117 million round announced in February by Taboola, whose technology analyzes hundreds of real-time signals, such as geography and social media trends, to provide personalized content recommendations. New York-based Taboola, which is engaged in a cutthroat battle with U.S.-Israeli startup Outbrain, said it had revenues of $200 million last year, rising from less than $10 million in 2012. (Inbal Orpaz)

Language academy coins Hebrew tech terms
The Hebrew Language Academy, the guardian of the language, has announced a number of new Hebrew terms in the field of technology it hopes will replace the English loan words now being used. Among the latest crop of tech neologisms are masedet for platform and tekel for a software bug. For “cyber,” the academy created a word that approximates the English, which in turn traces its origin to Greek, but constructed it from the initials for network environment, or svivat reshet, to get seber. The academy recommends that nipui, used generally to mean sifting or screening — including for insects, as in flour — be adopted for debugging, so that the act of debugging software becomes nipui tekalim. Experts in academia, the military and the government were consulted in the creation of the tech terms. (Inbal Orpaz)

Gett looking to get 150 new employees
Gett, the taxi-hailing app formerly known as Get Taxi, said on Monday it is planning to double the payroll at its Israeli research and development center to about 300 by the end of the year. The company, which two weeks ago unveiled plans to offer new services such as deliveries of takeout food and service calls from plumbers and other tradespepople, is looking to hire people with experience in mobile development, product management, business-to-business sales, digital marketing and operations to carry out the expansion drive. Gett said it is also looking to fill 150 new positions at its facilities abroad. The worldwide hiring is being supervised by Anat Asaf, who recently joined the startup after working in human resources at Microsoft Israel. (Inbal Orpaz)