Business in Brief

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LabStyle launches glucose meter for smartphone

Israeli start-up LabStyle Innovations Corp. this week launched a smartphone glucose meter to monitor the blood sugar levels of diabetics. Called Dario, the meter plugs directly into a smart phone and has a software application that gives real time recording and analysis of blood sugar readings. The product is initially being launched in New Zealand, Italy, Australia and the United Kingdom. It will at first be available for Apple’s iOS and later for Google’s Android platform. LayStyle said it was in the process of seeking insurance reimbursement approvals and expects the first approval by the end of June. (Reuters)

Priceline buys Qlika for five times reported price

Priceline Group has bought Ramat Gan-based marketing localization startup Qlika at an estimated price of $15 million to $20 million, at least five times more than the $3 million originally reported. Priceline, which runs the travel bookings website, confirmed the purchase, but the two companies declined to provide details. The Israeli startup, which specializes in niche “micro-markets” based on factors like location and demographic group, will become the R&D center for Priceline’s site for booking Asian hotels. Qlika, which was founded in 2011 by Omri Morgenshtern, Ittai Chorev and Idan Zalzberg, has raised $1.7 million from Israeli angel investors and venture capital firms, and has nine employees. (Orr Hirschauge)

Partner kicks off startup incubator for 4G tech

Cellular operator Partner Communications launched its incubator for 4G cellular technology startups and entrepreneurs yesterday. The Orange 4G Innovation Lab is inviting startups to present ideas about tele-medicine, connected cars, media and entertainment. A team of judges will select the six leading projects on April 2, which will receive 12 weeks of support. The three winners, which will be chosen in July, will receive grants of 50,000 shekels ($14,400) to 100,000 shekels each. Partner has invested hundreds of millions of shekels in setting up and upgrading its fourth-generation network, and will make its customer equipment, databases, research, workspaces and professional advice available to participants. Registration is open until March 29. (Amitai Ziv)