'A Tough Sell, but Israel Can Market Itself Successfully'

Amir Grinstein, a marketing and public policy expert, says steer clear of the Palestinian issue and focus on tech

Rotem Shtarkman
Rotem Shtarkman
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File photo: Israelis at the Gay Pride Parade in Jerusalem, July, 2016.
File photo: Israelis at the Gay Pride Parade in Jerusalem, July, 2016.Credit: Michal Fattal

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