Israeli Golan Heights Wine to Hit Dubai Shelves

Products of winery which grows its grapes on the plateau that Israel captured from Syria in 1967 war, will be available in hotels, restaurants and stores

Reuters
Reuters
A shop owner holds a bottle of wine from the Golan Heights Winery as he poses for a photograph at his store in Jerusalem October 28, 2020.
A shop owner holds a bottle of wine from the Golan Heights Winery as he poses for a photograph at his store in Jerusalem October 28, 2020. Credit: AMMAR AWAD/ REUTERS
Reuters
Reuters

The Golan Heights Winery, which grows its grapes on the plateau that Israel captured from Syria in a 1967 war, will display its bottles on shelves in Dubai this week, the Israeli company said.

The sale of Golan wine in Dubai, and soon after elsewhere in the United Arab Emirates, follows a normalization in relations reached between the UAE and Israel last month.

The UAE foreign and economy ministries did not respond to requests for comment on the wine deal. The Gulf state has described the Golan as Syrian territory, and along with the international community did not recognize Israel’s annexation of the area in 1981.

The Golan Heights wine brands Yarden, Gamla and Mount Hermon will be sold through African + Eastern, one of the largest importers of alcohol in the Gulf, Golan Heights Winery said in a statement. The wines will be available in hotels, restaurants and retail alcohol stores. In the UAE only non-Muslims are legally allowed to drink.

Kosher wine from South Africa is already sold in the UAE but this will be the first Israeli-made wine in the Gulf state.

The Golan winery is targeting the wave of Israeli and Jewish tourists expected to visit the UAE as well as other tourists and locals who are allowed to consume alcohol.

“This is an historic launch and we expect a successful and long-term collaboration with the Golan Heights Winery,” A&E CEO Jason Dixon said in the statement.

Golan Heights Winery CEO Yair Shapira said the UAE was a market “with interesting and unique potential.” He said his firm would “open the gate” and introduce UAE residents and guests to the Israeli wine industry.

Click the alert icon to follow topics:

Comments

SUBSCRIBERS JOIN THE CONVERSATION FASTER

Automatic approval of subscriber comments.

Subscribe today and save 40%

Already signed up? LOG IN

ICYMI

Yair Lapid.

Yair Lapid Is the Most Israeli of All

An El Al jet sits on the tarmac at John C. Munro International Airport in Hamilton, Thursday, in 2003.

El Al to Stop Flying to Toronto, Warsaw and Brussels

An anti-abortion protester holds a cross in front of the U.S. Supreme Court in Washington, D.C.

Roe v. Wade: The Supreme Court Leaves a Barely United States

A young Zeschke during down time, while serving with the Wehrmacht in Scandinavia.

How a Spanish Beach Town Became a Haven for Nazis

Ayelet Shaked.

What's Ayelet Shaked's Next Move?

A Palestinian flag is taken down from a building by Israeli authorities after being put up by an advocacy group that promotes coexistence between Palestinians and Israelis, in Ramat Gan, Israel earlier this month

Israel-Palestine Confederation: A Response to Eric Yoffie