Detecting Trump's Feelings Lands Israeli Startup $3 Million

Beyond Verbal, a startup that has developed a way to analyze emotions from vocal intonations, uses the presidential candidate's infamous rhetoric to showcase its product.

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This combination made from Aug. 6, 2015 photos shows Republican presidential candidate Donald Trump, left, and Fox News Channel host and moderator Megyn Kelly.
This combination made from Aug. 6, 2015 photos shows Republican presidential candidate Donald Trump, left, and Fox News Channel host and moderator Megyn Kelly.Credit: AP
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Haaretz

The latest round of Chinese investment in Israeli companies involves a surprise twist in the form of Donald Trump, whose infamous rhetoric is used to highlight a startup's product.

Beyond Verbal, an Israeli startup that has developed a way to analyze emotions from vocal intonations, announced on Friday that it received $3 million in funding by Kuang-Chi Science, according to a report in Tech in Asia.

“We can understand the speaker’s mood, his attitude toward the subject that he is speaking about, his degree of self-control, his level of cooperation, and also his character - whether he’s someone who makes things happen or someone who pursues power," Beyond Verbal CEO Yuval Mor told Haaretz in the past.

To understand the capabilities of vocal analysis, it bears visiting Beyond Verbal’s YouTube channel, which shows excerpts of famous video clips.

A popular one is from an exchange between Republican presidential candidate Donald Trump and Megyn Kelly of Fox News last summer. As the two speak, captions analyzing their emotions run across the bottom of the screen.

Credit: Beyond Verbal, Youtube

Other video clips include the debate between Barack Obama and Mitt Romney during the elections campaign, an interview with the late Princess Diana and a clip from the film Dirty Harry. All the clips include insights that Beyond Verbal’s system provides in real time.

Mor told Tech in Asia that "we envision a world in which personal devices understand our emotions and well-being, enabling us to become more in tune with ourselves.”

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