SodaStream Exit From West Bank Ahead of Schedule

The home carbonation company has come under strong pressure from the BDS movement for operating a plant in the West Bank.

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Haaretz
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Employees at the SodaStream product at the factory in the West Bank (Reuters)
Credit: Reuters
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Haaretz

Home carbonation company SodaStream is ahead of schedule in its preparations to leave its manufacturing plant in the West Bank settlement of Mishor Adumim, Al Bawaba website reported.

"Last week we completed the transfer of our last assembly lines from Mishor Adumim to Lehavim and we no longer produce sparkling water makers in Mishor Adumin," SodaStream CEO Daniel Birbaum said, in announcing the company's first quarter results.

"We will complete the transition of equipment and exit Mishor Adumim entirely during the third quarter, ahead of schedule."

SodaStream came under intense pressure from the boycott movement last year due to its West Bank plant, though it has repeatedly stressed that the closure is not related to political pressure.

"The first quarter marked the start of a transitional period as we embarked on our global brand and product repositioning around health and wellness," Birbaum said.

"We've made good progress preparing for the launch of a completely new portfolio of great tasting, better for you sparkling water flavors later this year that we believe will resonate strongly with our consumer audience."

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