Google Buys Israeli Security Startup SlickLogin

Months’ old company has developed novel way to verify access to secure Internet sites.

Inbal Orpaz
Inbal Orpaz
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Inbal Orpaz
Inbal Orpaz

Google is acquiring the security startup SlickLogin less than two months after the company was officially formed.

“Today we`re announcing that the SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way,” SlickLogin’s three founders, Or Zelig, Eran Galili and Ori Kabeli said in a blogpost of the compay’s website Sunday and listing its contact email as “” The amount Google paid was not disclosed ,and Google had as of late Sunday made no announcement itself.

The three only began developing their product last August, presented it at the TechCrunch Disrupt conference in San Francisco in September and officially formed the company in December. Zelig, the Tel Aviv-based company’s CEO; Galili, its vice president of technology; and Kabeli, who heads research and development, will be joining Google’s development center this week and become part of the company’s global security team.

SlickLogin has yet to launch a commercial product and has no customers, so Google is purchasing the technology and its founders’ know-how, which they attained during their stints in the Israel Defense Forces. Although the team will continue developing the security technology, the SlickLogin product itself may not necessarily be adopted by Google.

The Google acquisition comes a amid surge of activity in the Internet security segment for Israeli high tech. Last week, the U.S. tech company Imperva acquired the Israeli cloud security startups Incapsula and Skyfence, while Palo Alto Networks was reportedly in the final stages of buying Cyvera. Microsoft and Amazon are also reportedly readying to buy Israeli cyber-securitiy startups. The three American companies IBM, and a joint venture between Lockheed-Martin and EMC said last month they would be setting cyber-security research and development centers in Be’ersheva

SlickLogin’s technology employs a novel way for secure websites, such as those operated by banks, to verify who is logging into them. SlickLogin streamlines the authentication process by having the website play a uniquely generated, inaudible sound through the user’s computer speakers. An app running on the user’s cell phone picks up the sound, analyzes it and sends back a signal confirming is it indeed the authorized user.

Ori Zelig, left, and Ori Kabeli at TechCrunch last fall.Credit: TechCrunch

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