U.S.-Israeli Startup Raises $25 Million in Latest Round

Gigya helps companies use social media to their advantage.

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Gigya, whose technology is used by companies to access and manage customer data, said on Thursday it has raised $25 million from a group of investors led by the U.S. venture capital fund Greenspring Associates.

The company, which has headquarters in Mountain View, California, and offices in Tel Aviv, said it also raised capital from existing investors including Benchmark Capital, Mayfield Fund, DAG Ventures and Advance Publications, a media company whose properties include The New Yorker and Vanity Fair.

This latest funding round bring the total capital raised by Gigya to $70 million, the company said. Gigya said the new capital would help it meet increased demand for products like Social Login and Registration-as-a-Service and will be used to expand U.S. and international sales and marketing teams.

Gigya’s products help companies make their website more social by allowing consumers to log in using their existing social media accounts, such as Facebook. This, in turn, allows the companies access to valuable user data.

The company said its technology is currently used by more than 700 of the world’s largest businesses, including ABC, Pepsi, Verizon and the NFL, and reaches 1.5 billion unique mobile and desktop users per month.

Gigya was formed in 2006 by Eyal Magen, who today is chief strategy officer; Eran Kutner, now chief technology officer; and Rooly Eliezerov, today the company's president. The company, whose CEO is Patrick Salyer, employs about 200 people.

Gigya helps companies "socialize" their websites. Credit: Dreamstime

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