TA Hotels at or Near Capacity as Foreign Business Travelers Flow In

Most of the city's hotels have been fully booked or nearly full - usually the case just after the fall Jewish holidays.

Demand for hotel rooms in Tel Aviv reached a peak for the year last week: Most of the city's hotels have been fully booked or nearly full - usually the case just after the fall Jewish holidays.

Much of the demand by foreign visitors is from business travelers. The end of the holiday season brings with it a fresh wave of business visitors from abroad. At the moment, hotel guests from abroad are here for a raft of international conferences and events.

Last-minute reservations at the city's hotels are priced based on demand, said Fattal Hotels' Tel Aviv area manager Sharon Alon, adding that because hotel rooms are so hard to come by, reservations on short notice can top $500 a night. "In the coming month, someone reserving at the last minute can pay three or four times the regular price," he said.

The chief executive of the Crowne Plaza chain in Israel, Ron Yariv, said occupancy at the Tel Aviv Crowne Plaza had been running at 90%, and similarly brisk business was expected next month as well.

"The city is full of exhibitions and conferences," he said. Starting last week, meetings in the city include DLD Tel Aviv, a conference on digital life design; the Techono.me start-up competition; an urban innovation conference sponsored by the Tel Aviv municipality; and Go4Europe, a conference on raising funds and establishing alliances in Europe.

Due to the high demand for hotel accommodations in Tel Aviv, some hotels are facing overbooking problems.

"We try to solve this wisely," said Fattal Hotels' Alon. "If a group coming to Israel is due to divide its time among various regions, we try to change the itinerary and bring them to Tel Aviv on less busy days of the week."

Crowne Plaza's Yariv said his chain had encountered overbooking problems while also benefiting from overbooking, picking up business from other hotels that were full.

For tourists in Israel, prices aren't as nearly refreshing as this pool.Credit: Gil Eliyahu



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