Apple to Use Chip by Recently Acquired Israeli Startup in iPad 3

Anobit's chip is responsible for making gadgets faster - it enhances flash drive performance through signal processing.

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Apple is expected to incorporate technology from Israeli startup Anobit into its iPad 3, which is likely to be released in early March, sources said over the weekend.

Anobit's flash memory technology was used in the iPad 2. Last month, Apple admitted that it had indeed acquired the startup, its first Israeli acquisition.

Toddler with an iPad.Credit: David Bachar

Anobit's chip is responsible for making gadgets faster - it enhances flash drive performance through signal processing.

It has been used in products including the iPhone and the MacBook Air. The iPad 3 can be expected to be even faster than its predecessor.

News of the iPad3's expected March launch came following a report in the website AllThings late last week, with the event will be held in San Francisco, likely at the Yerba Buena Center for the Arts, which is Apple's preferred site for product launches.

Apple has typically introduced the latest versions of its iPad in the first few months of the year. The current iPad 2 was introduced on March 2, 2011. The original iPad was introduced at the end of January 2010.

Apple's iPad dominates the nascent market for tablets even though deep-pocketed rivals are taking aim at the lucrative segment. Amazon.com Inc's Kindle Fire, which sells at half the cost of an iPad, has chipped away at the lower end of the tablet market.

Apple iPad tablet sales doubled in the December quarter to 15.43 million units from a year earlier.

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