Tel Aviv: International Star in 2010

Over 100 television crews from 30 different countries, along with reporters from periodicals like National Geographic and even Playboy, all reported on Tel Aviv last year.

Irit Rosenblum
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Irit Rosenblum

Over 100 television crews from 30 different countries, along with reporters from periodicals like National Geographic and even Playboy, all reported on Tel Aviv last year. The year 2010 may have been the best yet for tourism in Israeli history, but Tel Aviv was the big winner.

The beachfront city drew tourists from colder climates, and positive press was one major reason.

The Lonely Planet travel guide recommended Tel Aviv as one of the top cities to visit, and National Geographic named its as one of the most successful beachfront towns in the world. Playboy was of course interested in whether Tel Aviv women were particularly attractive.

The CEO of the Association for Tourism Tel Aviv-Jaffa, Etty Gargir, gave part of the credit to her organization's focused marketing: "We are active mostly in France, Russia, Britain and Germany... This year we launched a free iPhone application to find your way around Tel Aviv, along with a campaign for the gay community."

Israel’s big winner in increased tourism.Credit: Avshalom Halutz

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