A Supermarket Saint, or a Greedy Grocer: Who’s the Real Rami Levy?

He made his name as the consumer’s champion with cheap frozen chicken, but some assert that Israel’s celebrity food retailer’s image isn’t deserved.

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Rami Levy won the hearts of Israelis by offering them a kilogram of frozen chicken for one shekel (25 cents). Considering that everybody else was selling the birds for between 25 shekels and 30 shekels a...