What's in a Name? Actually, It's the Steak and the Sizzle

One of Israel's lead branding experts explains what's right about Rami Levy, wrong about El Al and and Bar Refaeli's sunglasses, and other matters of style and substance.

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Peddy Mergui, the founder and owner of the Talking Brands design and branding agency and a senior lecturer in design and visual communication, explains it all: