Flush With Cash, Walla Wants to Become Big News

In an interview with TheMarker, CEO Ilan Yeshua reveals his strategy for turning the website into the country’s leading content provider, with a little help from its $200 million sale of the online classified platform Yad2

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At a time when most of Israel’s content providers are struggling to survive, one of them has just made a cash killing. Walla, the Internet site that is part of the Bezeq group, is planning a major expansion of...