Flush With Cash, Walla Wants to Become Big News

In an interview with TheMarker, CEO Ilan Yeshua reveals his strategy for turning the website into the country’s leading content provider, with a little help from its $200 million sale of the online classified platform Yad2

Nati Tucker
Amir Teig
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Yeshua, center, with Axel Springer’s Andreas Wiele, right, and Yad2’s Yavin Gill-MoreCredit: Dror Einav

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