In Israel Too, the Death of Brands as We Know Them

Once ads told us who used a brand and what the story was. Today it’s all told on social media and price rules, so the big chains are hurting.

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In April, Abercrombie Fitch decided to wave bye-bye to a flagship symbol – half-naked young men wandering about. It was a big decision for the apparel chain, whose models had been swanning around since the...