Tel Aviv Reveals Details for Short-term Mini-car Rental Program

In the second half of 2017, the Tel Aviv municipality will operate a fleet of mini-cars for rental of up to 90 minutes for registered subscribers, similar to the popular 'Tel-O-Fun' bike-sharing program.

A Car2Go mini-car.
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Next year, the Tel Aviv municipality will start operating a fleet of 260 mini-cars that will be rented by subscribers for up to 90 minutes at a time. The tender for purchasing these cars was recently published, stating that these would be cars with an automatic gearshift and a maximal pollution level of 4 (on a scale of 15). These cars will thus be able to compete with small city cars such as Hyundai’s i10, Kia’s Picanto and Suzuki’s Celerio.

Last month, city hall approved a budget of 100 million shekels (just over $25 million) for the project. The project, called “Auto-Tel”, is essentially identical in nature to the Tel-O-Fun bicycle-sharing rental system. It will be operated by Car2Go, a car rental company belonging to the Shagrir group. The company currently operates 200 cars from several locations throughout the city.

The novelty of this venture is that 520 designated parking spots will be allocated across the city, namely, two spots per car. It will also be possible to park or collect these cars at any official parking location (with blue-white markings) in the city.

These parking spots will be taken, apparently, from public blue and white-marked locations. According to the municipality, “most of the parking will not be in parking lots, for a variety of reasons, such as that parking at a parking lot is usually done for longer durations.”