Tech Nation: Bezeq Aims to Allow Unlimited Book Downloads

Interacting Technology in app deal with Real Madrid; app maker NowForce raises $4.5 million.

Ahikam Seri/Bloomberg

Bezeq seeks to copy Amazon’s business model that allows customers unlimited book downloads. The Israeli communications company signed a deal with Yedioth Ahronoth’s book publisher Ivrit to enable unlimited downloads of Hebrew-language digital books through Bezeq’s cloud service program Bcloud. Ivrit is Israel’s largest digital book publisher. The deal, announced Wednesday, will not include newly released books, which by law cannot be included in discounts for their first 18 months. (Amitai Ziv)

 Interacting Technology to upgrade Real Madrid mobile app
Israeli tech firm Interacting Technology will collaborate with Real Madrid to upgrade the Spanish soccer club’s mobile app. The collaboration, announced Wednesday, will be through Interacting Technology’s Spanish subsidiary Sportech Interactech and could ultimately be worth millions of dollars. Real Madrid’s app was launched in May and offers fans premium content, match summaries, interviews and delayed games. (Reuters)

Emergency service app maker NowForce raises $4.5m
Israeli startup NowForce has raised $4.5 million, the company announced. NowForce develops a cellular app for security, defense and emergency services. The fundraising round was led by publicly held company Verint in an unusual move. This was the third fundraising round for NowForce, which has raised $11 million since it was founded in 2008. The app is designed to be used by security and rescue workers, including private guards and campus police, as well as by victims. The idea is for first responders to reach the scene more quickly and to ease communication among first responders. The company made TheMarker Magazine’s 2010 list of most promising startups. (Amitai Ziv)