Tech Nation: Matomy Acquires New York Video Ad Agency

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Matomy Media Group CEO and cofounder Ofer Druker sits to have his portrait taken, in front of a brick wall.
Matomy Media Group CEO and cofounder Ofer Druker.Credit: Eyal Toueg

Matomy acquires New York video ad agency

Matomy Media Group, the Israeli digital advertising agency, said Monday it has acquired New York-based video advertising company Optimatic Media for at least $25 million, in order to enhance its offerings in mobile video advertising. “Optimatic is a great fit in Matomy’s main growth engines, and substantially complements our mobile programmatic growth. In the coming years, video will play an important role in the revenue that will be generated from mobile advertising,” said Matomy CEO and cofounder Ofer Druker. Optimatic is the latest in a strong line of acquisitions by the company: it bought 70% of the Toronto-based email marketing company Avenlo last April and the mobile advertising platform MobFox last year. In addition to the $25 million, Matomy said it would pay annual earn-out payments based on Optimatic’s earnings before interest, tax, depreciation and amortization targets. Matomy said it expects its combined revenue for 2015 to be over $315 million.

Golan Telecom staff call wildcat strike

Golan Telecom staff called a wildcat strike late Monday after unions claimed the cellular telephony company’s chief shareholder, Michael Golan, refused to negotiate a collective labor agreement with them. Union leaders said the company had not replaced scores of staff who have quit in recent weeks as Golan negotiates to sell itself to a rival, Cellcom Israel. “The company is behaving irresponsibly toward its hundreds of thousands of customers throughout the country and isn’t willing to sit around the clock to reach an agreement,” said Hodaya Ohev Shalom, the workers committee chairwoman. The National Workers Organization – the labor group representing Golan personnel – said the strike is open-ended. Golan Telecom, Israel’s fifth-largest cellular provider, hadn’t released a response by press time.

Photo-management app maker Flayvr bought by Czech company

Israeli app maker Flayvr has been acquired by Czech antivirus company AVG for $5.5 million. Flayvr has developed two mobile applications: MyRoll, which manages a user’s images on his or her smartphone; and Gallery Doctor, which automatically identifies poor-quality images, giving the user the option of removing them to save memory. The two apps will be integrated in AVG’s cellular offerings, which the company said are used by some 100 million people. Flayvr was formed last year with $450,000 of seed capital, followed by a second round of $2 million – provided by private investors as well as Aviv Ventures, Kaedan Capital and iAngels. Flayvr will receive $3 million of the $5.5 million immediately, and the rest in the form of milestone payments. AVG will also take on Flayvr’s staff, who will move to its research and development center in Israel.

Janan Bsoul and Amitai Ziv contributed to this report.

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