Tapping Into the Israeli Love Affair With Getting Anything for Less

That’s the secret of Groupon in Israel. ‘Give an Israeli a sale and an opportunity to screw the system, and he’ll buy,’ says its marketing chief.

comments Print
“Seven plastic containers with hermetically sealed lids, different sizes, to keep food fresh over time – starts at 99 shekels [about $20].” “Coat rack for 89 shekels.” “Set of steel pots, 12 parts, 299...